Modern SEO is now more about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority, and helps your pages rank well for certain keywords.
Common misleading information about copy writing:
1. The article must have at least a 500 word count
Search engines do not care about your article length. As long as the article is well written and easy to understand, it is good enough.
2. High keyword density percentage
Matt Cutts explains that mentioning a keyword for the first time does help to improve rankings, but continuous repeats of the same keywords will not help, and you may even risk a penalty by search engine algorithms.
3. Better to have more content
Staying updated with fresh content is good, but the content must be informative and benefit the reader. Crap content, in any quantity, can only give a company or brand a negative reputation.
4. Hard sell your product
All visitors expect to get an answer or learn something from a website. When a website has too many promotional messages, the site can look “spammy” and be a boring read.
5. Write for humans, not for robots
Otherwise, as soon as search algorithms change, all your SEO efforts are gone.
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