Banner Ads are Dying, as Users Get Increasingly Blind to Advertisements

Since 2007, the number of AdBlock installations has been on the increase. This tells us an important detail, that online users are growing blind to advertisements, and banner ads are no longer an effective tool to engage users.

In Chrome Browser, AdBlock apps surplus 10 million downloads, which is equivalent to the popularity of YouTube, Gmail and Google Drive.

Chrome Browser popular apps

Chrome Browser Most Popular Apps

We also generated a custom report, which shows that the number of Adblock downloads as a Mozilla Add-On is rapidly increasing, from 5 million daily in December 2008 to 15 million daily in December 2012.

Statistics for Adblock Plus

Statistics for Adblock Plus

You may ask, what is the most current trend in marketing strategy to effectively target online users?

1. Search Engine Optimization (SEO) – Most people online rely on search engines as a buying guide. They perform searches to review and compare products. If they see a website appear more frequently in search results, they are more likely to trust the site.

2. Social Media Optimization (SMO) – Users get influenced by the number of likes and followers. They are more willing to follow a site when the number of likes is high, or if their family or friends have ‘liked’ the site.

3. Users review sites on forums and YELP.

4. Solve Media CAPTCHA text engagement:

“People today ignore display ads and skip pre-roll videos simply because they can. But Solve Media’s proprietary TYPE-IN™ Ads guarantee that you connect with your audience.”

Whenever new members register membership or try to recover a password, they must type in a CAPTCHA code that verifies them as humans (as opposed to automated software), in order to complete the form requirements. These users must read the banner to get the CAPTCHA code.